Practical Behavioural Design

Psychology has always been used to persuade businesses and individuals. As digital digs deeper into our lives, and tools and techniques have become more sophisticated, digital design has embraced this opportunity to affect the way that customers make the decisions that they do.

This is a one day course to understand how to use design, psychology and behavioural economics to understand customer behaviours and make users who love your digital products.You will learn:

  • How psychology has been applied in design, persuasion, advertising and behavioural economics;
  • How ‘Nudge’ has been used to influence decision making by government to save millions of pounds;
  • How products can thrive by making their users feel great;
  • About the psychological realities of our limited attention, motivation and cognitive resources;
  • Behavioural economics, how we make decisions, and the fallacy of the rational user;
  • How to apply practical choice architecture design techniques like Nudge, BJ Fogg’s Behaviour Model, Cialidini and Hooked, with examples to create required behaviours;
  • How to apply scientific rigour to design experiments to test and validate your new designs.

UX Strategy for business

A one day course to understand how User Experience can drive for business vision and goals

See how successful companies have used User Experience to create business advantage. You will learn:

  • Use experience principles to link product goals to customers’ needs, behaviours and emotions;
  • Understand how to combine personas, customer journeys and experience architecture to represent a product vision;
  • Learn how to get a UX team focussed on out innovation, experimentation and outcomes rather than wireframes and deliverables;
  • Use Customer Development methodology to get relevant feedback for your product.

Innovation, Co-Creation and Design Studio Workshop

A two day mixed instructional/practical workshop to understand how Lean UX tools and techniques can help creativity and innovation to solve business problems.

In this workshop, you will learn collaborative tools and techniques to demonstrate how teams can co-create and work together to build a shared understanding. You will learn to:

  • Use a ‘Lean Canvas’ to document the problem and uncover assumptions;
  • Create hypotheses from those assumptions that can be tested;
  • Devise personas to represent your market;
  • Map end to end journeys;
  • Sketch ideas and prioritise;
  • Collaboratively solve tough design challenges as a team using the Design Studio technique

Customer Validation Tools and Techniques Workshop

A one day workshop to understand the practical aspects of ‘getting out of the building’ and learning from customers – using online and offline methods.

In this workshop, you will find out how Lean UX brings a scientific approach to getting customer feedback – using hypothesis and test – to reduce dependence on opinion. You will learn to:

  • Frame hypotheses in a way that they can be tested;
  • Finding the most lightweight way to test your idea;
  • Understand the different ways to test – landing pages, prototypes, concierge etc.;
  • Basic learning metrics and cohort reports; and
  • Learn from your customers about your design ideas.

Lean and Data-Driven Research Methods

Lean and data-driven approaches to user experience research mean that marketers can keep achieve greater customer-centricity and quickly adapt to change.

This is a one day workshop to understand how to adopt a Lean Start Up scientific data-driven ‘hypothesis and test’ approach to customer research and development. You will learn to:

  • Become problem rather than feature focussed;
  • Get data-driven by using the ‘one metric that matters’;
  • Frame hypotheses in a way that they can be tested;
  • Understand all the testing options – remote usability, landing pages, prototypes, email, wizard of oz, etc.;
  • Validate your ideas using the cheapest and quickest way to test; and
  • Analyse using Pirate Metrics and Cohort Reports.

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